Category Archives: Marketing

Speaking at IABC-OKC 8/4 (video)

Don’t Sell. Build Audience. with Kyle Golding, The Golding Group Stop selling by features or price points. Tell a story, give an experience, create an attitude, embrace a lifestyle. Connect to your audience in deep, powerful ways for true loyalty. Relationship-based content marketing can take your brand well past a logo and cutline to true

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