Summary

I am an Oklahoma entrepreneur who started my first business as a teenager. Over my 35+ year career, I have launched, operated and collaborated in businesses across multiple industries. I have positioned, marketed and managed start-ups, small businesses, creative co-ops, corporations and non-profits to succeed in local, national and worldwide markets. For the last 12 years, I have been specifically focused on business strategy, process, systemization and community building.

Skills

• Audience Identification and Development
• Brand Development
• Business Process Management
• Change Management
• Content Creation and Distribution
• Competitive Analysis
• Corporate Culture
• Crisis Communication
• Graphic Design and Art Direction
• Integrated Marketing Planning and Execution
• Internal and External Communication
• Leadership Development and Training
• Market Research and Analysis
• New Market Development
• Omni Channel Marketing
• Podcast and Video Production
• Pricing Strategy
• Product Development
• Public Relations
• SEO, PPC and E-Commerce
• Social Media Campaigns
• Strategic Planning
• Tactic Execution and Measurement
• Team Building, Training and Mentoring
• Trend Analysis
• Website Development

Experience

The Golding Group Consulting in Oklahoma City, OK & Philadelphia, PA
Founder & CEO
2011 to Present

I manage a team of elite professionals providing highly effective strategic planning, communications and process development for startups, businesses and non-profit organizations focusing on growth and longevity. My co-founders and I created successful business growth opportunities by forming strategic, full-service partnerships with B2B and B2C clients focusing on whole business development. I conduct research and analysis to formulate effective and efficient marketing plans that include goals, objectives, strategy, tactics and measurement. We build brands, develop audiences, craft strategy, focus messaging and maximize budgets according to client expectations, timelines and assets. The Golding Group provides world-class marketing for clients in multiple cities, creates profitable outcomes in 25+ industries and has won 30+ marketing awards. www.thegoldinggroup.com

VORTTX Training And Testing SaaS in Tulsa, OK
Co-Founder & CMO
2018 to 2021

VORTTX is an online virtual emergency response tabletop exercise for healthcare facilities — an alternative to traditional tabletop exercises or 3rd party facilitators. As co-founder, I managed the development of a multi-part, multi-level scenario generator by utilizing shift, time-of-day and real-world complications to present 3,000+ potential training and testing opportunities. As CMO, I was responsible for the product launch, operational budget, marketing, technical support, public relations and customer service. www.vorttx.com 

1219 Creative Offices, Co-Working and Art Gallery in Oklahoma City, OK
Co-Founder
2014 to 2017

1219 Creative was a creative workspace and community gathering place with an art gallery, multiple offices, a conference room and a multi-desk co-work area (one of the first in the OKC metro area) for individuals or organizations of all sizes. A unique place for start-ups and small businesses in Oklahoma City to connect and thrive. www.1219creative.com 

Comtech Direct Mail Solutions in Oklahoma City, OK
Director of Marketing and Public Relations
2010 to 2011

I created a brand new sales and marketing department from the ground up. I developed a strategic outline and marketing plan for creating growth areas without deterring from customer base. I repositioned a traditional printer/mail house to a full-service, digital communications firm via updated corporate identity, publication and direct mail campaigns. I increased business-to-business relationships through the chamber of commerce and professional organization memberships. I utilized community outreach, public relations and social media to create a positive image of the business, employees and owners. Managed sales staff, set goals and tracked progress. The company recorded the best first-quarter sales in company history after implementing a new marketing strategy.

Pelco Products, Inc. in Edmond, OK
Director of Marketing and Public Relations
2008 to 2010

I was responsible for creating a new marketing department to manage sales, product development and public relations. I researched, planned and implemented a multi-year marketing/advertising/public relations strategy for three product lines. I determined the demand for products and identified potential customers by conducting customer surveys, evaluating market conditions and analyzing competitor data. I created pricing strategies to maximize profits, market share and customer satisfaction. I managed new product development process, which included budgets, expenditures, research/development, return-on-investment and profit-loss projections. I developed niche market direct marketing campaigns utilizing industry ads, direct mail/e-mail, website and phone contact. I gained national attention for the company through cover stories and features in publications and online sites. My efforts increased sales and gained market share to record highs during a down economic period.

United Way of Central Oklahoma in Oklahoma City, OK
Director of Marketing & Creative Services
2005 to 2008

I provided creative direction, marketing, brand development and communications expertise for United Way of Central Oklahoma’s public image. I developed the annual advertising campaign concept through implementation, including print, television, radio, outdoor and promotional videos. I was responsible for designing all collateral material and managing the website. I supported the Resource Development staff in maintaining donor relations and developing market share. I managed a two-million-dollar cross-platform advertising program for maximum impact. United Way increased donations by over 10% and media partners by 25% during my tenure.

Current Community

2021-2022 Advisory Council: Project 3810
2020-2022 Treasurer: Inclusion In Art
2019-2020 Chairman: Oklahoma Venture Forum
2019-2020 President: Inclusion In Art
2018-2023 Board Member: Oklahoma Venture Forum
2015-2022 Board Member: Inclusion In Art

Education

Bachelor of Arts – Mass Communications
Oklahoma City University

Professional Training

Sandler Sales Training

Digital Media

Host: Saturday Morning Hustle Podcast – saturdaymorninghustle.com
Co-Host: The Strategic Growth Podcast – thegoldinggroup.com/strategic-growth-podcast
Host/Producer: Oklahoma Venture Forum Podcast – ovf.org/podcasts
YouTube Channel: youtube.com/@kylegoldingYT
Professional Bio: thegoldinggroup.com/experts/kyle-golding
Personal website: kylegolding.com 
Blog: kylegolding.medium.com

Social Media

Twitter: @KyleGolding
Instagram: @TheKyleGolding
LinkedIn: linkedin.com/in/kylegolding/