Summary

I am an Oklahoma entrepreneur who started my first business as a teenager. Over my 35+ year career, I have launched, operated and collaborated in businesses across multiple industries. I have positioned, marketed and managed start-ups, small businesses, creative co-ops, corporations and non-profits to succeed in local, national and worldwide markets. For the last 10 years, I have been specifically focused on business strategy, process, systemization and community building.

Skills

Audience Identification and Development
Brand Development
Business Model Development
Business Process Management
Change Management
Content Development and Distribution
Crisis Communication
Integrated Marketing Planning and Execution
Internal and External Communication
Leadership Development and Training
Market Research and Analysis
New Market Development
Public Relations
Pricing Strategy
Strategic Planning
Tactic Execution, Management and Measurement

Experience

The Golding Group Consulting in Oklahoma City, OK & Philadelphia, PA
Founder & CEO
2011 to Present

I manage a team of top professionals providing highly effective strategic planning, communications and process development for start-ups, businesses and non-profit organizations with a focus on growth and longevity. My co-founders and I created successful business growth opportunities by forming strategic, full-service partnerships with B2B and B2C clients focusing on whole business development. www.thegoldinggroup.com

VORTTX Training And Testing SaaS in Tulsa, OK
Co-Founder & CMO
2018 to 2021

VORTTX is an online virtual tabletop exercise for healthcare facility emergency response training. An alternative to traditional tabletop exercises or 3rd party facilitators. As co-founder, I managed the development of a multi-part, multi-level scenario generator by utilizing shift, time-of-day and real-world complications to present 3,000+ potential training and testing opportunities. As CMO, I was responsible for the product launch, operational budget, marketing, technical support, public relations and customer service. www.vorttx.com 

1219 Creative Offices, Co-Working and Art Gallery in Oklahoma City, OK
Co-Founder
2014 to 2017

1219 Creative was a creative workspace and community gathering place with an art gallery, multiple offices, a conference room and a multi-desk co-work area (one of the first in the OKC metro area) for individuals or organizations of all sizes. A unique place for start-ups and small businesses in Oklahoma City to connect and thrive. www.1219creative.com 

Comtech Direct Mail Solutions in Oklahoma City, OK
Director of Marketing and Public Relations
2010 to 2011

Created a brand new sales and marketing department from the ground up. Developed strategic outline and marketing plan for creating areas of growth without deterring from the customer base. Repositioned a traditional printer/mail house to a full service, digital communications firm via updated corporate identity, publication and direct mail campaigns. Increased business-to-business relationships through the chamber of commerce and professional organization memberships. Utilized community outreach, public relations and social media to create a positive image of the business, employees and owners. Managed sales staff, set goals and tracked progress. Recorded best first quarter sales in company history after implementation of new marketing strategy.

Pelco Products, Inc. in Edmond, OK
Director of Marketing and Public Relations
2008 to 2010

Fully responsible for creating a new marketing department to manage sales, product development and public relations. Researched, planned and implemented a multi-year marketing/advertising/public relations strategy for three different product lines. Determined the demand for products and identify potential customers by conducting customer surveys, evaluating market conditions and analyzing competitor data. Created pricing strategies to maximize profits, market share and customer satisfaction. Managed new product development process including budgets, expenditures, research/development, return-on-investment and profit-loss projections. Developed niche market direct marketing campaigns utilizing industry ads, direct mail/e-mail, website and phone contact. Gained national attention for the company through cover features in publications and online sites. Increased sales and gained market share to record highs during a down economic period.

United Way of Central Oklahoma in Oklahoma City, OK
Director of Marketing & Creative Services
2005 to 2008

Provided creative direction, marketing, brand development and communications expertise for United Way of Central Oklahoma’s public image. Developed the annual advertising campaign concept through implementation, including print, television and radio, outdoor and promotional video. Responsible for the design of all collateral material and the management of the website. Provided support to the Resource Development staff in maintaining donor relations and developing market share. Managed two million dollars cross-platform advertising program for maximum impact. Increased donations by over 10% and media partners by 25%.

Current Community

2018-2023 Board Member: Oklahoma Venture Forum
2019-2020 Chairman: Oklahoma Venture Forum
2021-2022 Advisory Council: Project 3810
2015-2022 Board Member: Inclusion In Art
2020-2022 Treasurer: Inclusion In Art
2019-2020 President: Inclusion In Art

Education

Bachelor of Arts – Mass Communications
Oklahoma City University

Professional Training

Sandler Sales Training