I was recently interviewed on the Jonny Ross Fractional CMO podcast discussing branding, audience development and scaling businesses. Here are Jonny’s notes on the show:
In the ever-evolving realm of business and marketing, strategic insight is not just beneficial – it’s crucial. In the latest episode of the Jonny Ross Fractional CMO podcast, I had the privilege of hosting Kyle Golding, a seasoned strategist and CEO of The Golding Group. This conversation delves deep into the intricacies of marketing and strategic growth, offering valuable lessons for entrepreneurs and business leaders alike.
Background of a Strategic Maestro: Kyle’s journey is as unique as it is inspiring. With over 37 years in diverse business environments, he’s navigated his way from managing music bands to mastering branding and marketing strategies. His insights into strategic planning and business growth are not just theories but tried and tested methodologies.
Key Takeaways from the Podcast:
- Understanding Strategic Mastery: Kyle highlights the importance of being strategic – a process unique to every business. He sheds light on the necessity of being informed, focused, and precise in business decisions.
- Market Positioning and Audience Identification: A significant part of the discussion revolves around understanding your market position and identifying your target audience. Kyle emphasises the power of saying ‘no’ and focusing on core strengths.
- The Future of Strategic Planning: We also touched on the future of strategic planning in the digital age. Kyle shared his thoughts on how AI and digital tools can aid in better decision-making without replacing the human element.
Leveraging Failures and Embracing Change: One of the most impactful segments of our conversation was about leveraging failures and embracing change. Kyle’s perspective on learning from mistakes and adapting strategies accordingly is an invaluable lesson for any business.
Conclusion: Kyle Golding’s insights are a reminder of the dynamic nature of the business landscape and the need for adaptive, well-informed strategies. Whether you’re at the helm of a startup or leading a well-established organization, the principles of strategic growth remain ever-relevant.
Your Thoughts and Experiences: We would love to hear your thoughts on this episode. How do you approach strategic planning and marketing in your business? Share your experiences and insights in the comments below.
Jonny Ross: 🌟 Excited to share my latest podcast episode, now transformed into an insightful LinkedIn article! 🚀 Joined by the incredible Kyle Golding, CEO of The Golding Group, we delve into the world of strategic marketing and business growth. 📈 Kyle brings over 37 years of rich experience and shares invaluable wisdom on being strategic in your business decisions, understanding market positioning, and the future of strategic planning. 🤝 🎙️ Dive into the article where we unpack Kyle’s expertise and discuss how to leverage failures for success. A must-read for entrepreneurs and business leaders! 💡 #BusinessGrowth #StrategicPlanning #MarketingInsights #Leadership #Entrepreneurship